Have you ever wanted to blog your way to a book to showcase your incredible expertise?

Did you know that having a structure in place from the outset can help you save days, maybe even months of editing to-and-fro?

My first “blog your way to a book” experienceHow to blog your way to a book - my last book

When I wrote my first paperback book Your Brilliant Un-career, it took me 3 years. If I’m honest, one of the main reasons it took so long was because the book was basically a bunch of random blog posts and an ebook smooshed together.

The book lacked structure, and it took a lot of work to inject that structure after-the-fact so that it flowed for the reader.

Why structure is essential if you blog your way to a book

A lot of marketing experts promote the “blog your way to a book” approach because it makes writing a book seem less daunting. However, what you don’t often hear is how to create a coherent structure for your book when you do it that way and the pitfalls of leaving structure until the end.

A friend of mine suggested Writally recipes could be used for this purpose, so I decided to put this idea to the test.

I’ve been wanting to write a book on possibility for a few months now, but have been struggling a bit, partly because my sense of optimism has been challenged this year and partly because I’ve been flat out busy working on my startup.

In any case, I gave it a go and came up with the following “blog your way to a book” playbook:

Introduction: Share Your Purpose

How to blog your way to a book: Here’s the playbook - Share Your Purpose

In the introduction of your book, set the scene and explain why this topic is important to you, to bring the reader on-side. In order to this, it helps to align the reader with your purpose.

Here are the recipe ingredients I chose to structure my introduction:

How to blog your way to a book: Here’s the playbook - Share Your Purpose

Plug these story ingredients into the app to blog your way to a book

Nurture | Share Your Opinion/Vision | Share Your Purpose | 1001 to 1200 words | Blog | Inspired | Dreamer | Evergreen


Chapter 1: Make your case

The next step is to show the reader why your topic matters and establish your authority. This helps to spark the reader’s fascination and build trust. To do this, I’ve used the following blog post recipe ingredients:

How to blog your way to a book: Here’s the playbook - make your case

Plug these story ingredients into the app to blog your way to a book

Nurture | Comment on Research | Prove a Point | 801 to 1000 words | Medium | Fascinated | Authority | Evergreen


Chapter 2: Give an overview of your solution

Now that I’ve walked you across the bridge into the land of optimism, it’s time to give you an overview to show you how you can create possibility in your own life. This is where the story shifts the focus to your reader.

In order to give you an overview, I’ve used a Cheat Sheet post style. This is a great tactic to use to help your reader feel less overwhelmed.

How to blog your way to a book: Here’s the playbook - overview

Plug these story ingredients into the app to blog your way to a book

Awareness | Provide a Checklist/Cheatsheet | Action Plan | 1201 to 1400 words | Blog | Enlightened | Guide | Evergreen


Chapters 3 to 12: In-depth steps

It’s time to explore each step outlined in the action plan, in depth. With an Explore a Concept In Depth blog post type you can break down each point to help your reader explore how to change course or implement your ideas step-by-step. You’ll repeat this blog post type for each step, but you might want to vary the tone and voice for each depending on the subject-matter. In my case, there are 10 steps, so this format will be used for chapters 3 to 12.

How to blog your way to a book: Here’s the playbook - in depth steps

Plug these story ingredients into the app to blog your way to a book

Awareness | Teach the Reader How To | Solve a Problem – In Depth | 1201 to 1400 words | Blog | Inspired | Empath | Evergreen


Chapter 13: Share your vision

You’ve given your reader the in-depth roadmap. Now it’s time to inspire them to join the movement. Every great idea inspires action, but to do this well, people need a reason to rally. They’ve already bought into your purpose, now it’s time for them to take ownership and become change-makers. To do that they need to understand and share in your vision for the future.

How to blog your way to a book: Here’s the playbook - vision

Plug these story ingredients into the app to blog your way to a book

Nurture | Share Your Opinion/Vision | Share Your Vision | 1201 to 1400 words | Blog | Inspired | Explorer | Evergreen


Chapter 14: Call the reader to action

Your reader is ready to take action. You need to help them make that leap, and issuing a challenge is a great way to do that. One of the best examples of this I’ve seen is Hal Elrod’s book, The Miracle Morning. Hal has created an incredible community and it started with the rally-cry and challenge at the end of his book. FYI: an awesome book!

How to blog your way to a book: Here’s the playbook - challenge cta

Plug these story ingredients into the app to blog your way to a book

Launch or Promote | Call to Action | Challenge | 1001 to 1200 words | Blog | Encouraged | Guru | Evergreen


A challenge for you

If you’ve been dreaming of writing a bestselling non-fiction book that showcases your expertise, I encourage you to use this post as a starting point for your own book and then jump on to Writally and map out your chapter structures, so you can get started. Do you have a book in you?